8 of the Best Instagram Post and Story Ideas for 2022

8 of the Best Instagram Post and Story Ideas for 2022

Instagram has over 1 billion users, and it’s grown so much since its initial release in 2010. If you want to get your product or brand noticed on this popular platform, you need to stay on top of the trends, as well as keep an eye on what’s coming next! Here are eight of the best Instagram post and story ideas for 2022

1) Videos and animated GIFs

In a study done by eMarketer, they found that Stories are growing 15 times faster than feed-based sharing. By 2021, it’s estimated that Stories will make up one-third of all internet traffic! As we continue to scroll through our feeds, we’re becoming more and more likely to stop and watch a video. The number of businesses using video on Instagram has increased by 80% in the last two years, so it’s no surprise that posts with videos are getting more engagement.

 Another way to engage your audience with Stories is through animated GIFs. While it can be difficult to create them from scratch, a simple online search for creating GIFs will return dozens of results. Using their drag-and-drop tool, you can easily import photos or even whole videos into their program. All you have to do then is select your images and put them to make an entertaining loop that people can’t stop watching!

2) The year of Stories on stories

If you’re looking to up your Instagram game in 2022, start with Stories. They’re the perfect way to show off your brand personality, connect with customers, and create a following. Here are eight ideas to get you started  – Use your Story as an opportunity to live-chat with followers. You can answer questions or polls on camera or allow viewers to dictate what they want you to do next. 

– Create interactive content by asking followers questions on Instagram Live or during an episode of asking me anything. Leave it up to them where they want the conversation to go! 

– Get specific by highlighting one piece from your collection or one event that’s coming up and giving viewers something to look forward to! 

– Create tutorials: Share how-to videos and tips on applying makeup, styling hair, cooking recipes, etc., all in one place so people can easily find what they need without searching around on YouTube for hours!

3) Teaser-style photos

In a world where everyone is constantly glued to their phones, it’s no surprise that social media platforms are constantly changing and evolving. One platform that has seen a lot of growth in recent years is Instagram. With over 1 billion monthly active users, Instagram is a great way to reach out to potential customers. Here are 8 ideas for posts and stories that will help you stand out from the rest in 2022 

1) Create a selfie cam – why not use all those new Snapchat filters? 

2) Use #2020 (for example: #2020newyearseve) – just start counting up to 2023! 

3) Have a theme each day – like #greenjunkiday or something else fun! 

4) Make custom illustrations with popular figures (if your audience enjoys things like these). 

5) Find an item at Target/Walmart and go shopping with one of your friends. You could take pictures of what they’re holding or post selfies as if they’re doing it themselves. 

6) Try Snapchat Geofilters! These were created specifically for different events so use them wisely! 7) Attend different meetups and conferences and tell people about your company there. It’ll show people who might be interested in working with you! 

8) Follow some other accounts on Instagram that work in similar industries. They’ll most likely follow back when they see that you’re following them back too!

4) Inoffensive content for engagement

If you’re looking to engage your followers on Instagram in 2022, you’ll want to make sure your content is inoffensive. That means no posts or stories that could be seen as controversial, offensive, or insensitive. Instead, focus on content that will get people talking and leave them wanting more. Here are eight ideas to get you started: 

1. Share a behind-the-scenes look at your business or creative process

2. Give a sneak peek of a new product or service you’re launching

3. Showcase a customer or client testimonial

4. Share an inspiring quote or piece of advice

5. Offer a discount or promotion code

6. Host a contest or giveaway

7. Share before-and-after photos

5) Text overlay on images

When it comes to creating impactful Instagram posts, don’t be afraid to get creative with your text overlays! Try using emojis, relevant hashtags, or even fun puns to make your posts stand out. As for stories, consider using creative fonts and colors to make your stories pop. And don’t forget to take advantage of IGTV and Reels – two great ways to create longer-form content that can really engage your followers.

 No matter what type of post you’re making, be sure to add a relevant hashtag. Use hashtags in your captions and in your comments, too. Not only will it make your content more visible on IG, but it can also help followers discover related accounts. And don’t forget to check out our helpful best practices guide!

6) Caption-less photo posts with a link out

In a world where we’re constantly bombarded with images and videos, sometimes it’s nice to take a break from the constant motion and just appreciate a still photo. This type of post can be especially impactful if you choose an eye-catching or thought-provoking image. If you want to add a little extra oomph to your post, you can include a caption-less photo with a link to your website or blog. This is a great way to drive traffic to your other content and give your followers a taste of what you have to offer.

 The time-lapse post is another great way to add a visual element to your feed. Time-lapse videos have grown in popularity in recent years, so if you’re not on board yet, now’s a good time to get started. When you’re shooting your time-lapse video, try to keep it short – 1–2 minutes at most – since people’s attention spans are limited online. You can use editing software like Adobe After Effects or Final Cut Pro X to turn your video into a GIF or looped clip. These tend to perform really well on Instagram, especially if they’re artistic in nature or show off something cool that we can’t experience every day.

7) Conversational captions

1. If you want to stand out on Instagram in 2022, start by posting a mix of content types including memes, links, and text overlays. 

2. Use humor in your posts to make people laugh and engage with your content. 

3. Be creative with your captions and hashtags to attract new followers. 

4. Share behind-the-scenes photos and videos to give your followers a glimpse into your life and work. 

5. Collaborate with other users to create joint content that will reach a wider audience. 

6. Host giveaways and contests on your page to increase engagement. 

7. Regularly post new and original content to keep your followers coming back for more!

8) A blend between memes, links, and text overlay

In a perfect world, your Instagram posts would be a blend of all three: funny memes, informative links, and beautiful text overlays. But we don’t live in a perfect world, so here are eight ideas that will help you make the best content for your followers in 2022: 

1. Memes! Everybody loves a good meme, especially if it’s relatable. If you can find a way to incorporate your brand into a popular meme, you’ll score some serious points with your followers. 

2. Links! Whether it’s to your website, blog, or online store, make sure you’re giving your followers easy access to more information about you and what you do. 

3. Text Overlays!

Read More: Start your own family business in 2022 with these great ideas!